Posts Tagged ‘commercial’
Today, October 4, 2010 I watched a pair of Volvo car commercials on the TNT HD Network.. At the start of the first involving two cars a brief message displayed at the bottom of the screen admonishing viewers not to try the depicted risky driving as it was done by professional drivers. The next thing you see is a very brief (subliminal?) black screen and the words, “There is more to life than playing it safe.” Where did that come from?
The next commercial encouraged viewers to go to naughtyvolvo.com. This takes you to Volvo’s website where you can learn about the Naughty Volvo 560.
Perhaps a driving safety message from the company that promotes safe cars is just not sexy enough for its advertising. You think? Certainly it must be for Volvo that driving safety must be “as naughty as you want it.”
NORTH BETHESDA, Md. — Authorities say one person has died after a commercial charter bus carrying parents and children fell 45 feet off a skyramp of the Washington beltway and landed below along Interstate 270.
With the re-introduction of their “Autobahn for All” marketing campaign for 2010, Volkswagen of America created a TV spot entitled “Shoot the Gap” promoting their recently launched 2011 Jetta. But the campaign has now backfired due to outrage from internet users and safety campaigners alike, leading VW to remove the advert from their YouTube channel last night.
See the article at Skiddmark:
(That’s nice. Damage done. Pull the commercial. Two of these ads appeared on Fox News last night before midnight. Sounds to us like they got their money’s worth. )
A trucking industry Facebook page. There goes VW’s rep.
The folks at Land Line Magazine, the trade publication for the Owner-Operator Independent Driver Association, started a Facebook page called “Shut down the ‘Shoot the Gap’ commercial for VW Jetta LE.” They say the spot undermines highway safety and professional truckers.
Pitch Blog has the story:
The American Trucking Associations sent a letter to Volkswagen voicing concern over its new television commercial “Shoot the Gap,” which portrays a passenger car driver passing a tractor-trailer on the right side and pulling into a small gap between the two tractor-trailers.
In the letter, ATA President and CEO Bill Graves expressed his concern about the message it sends about safely sharing the road with large trucks.
Read the ENTIRE story at the Truckinginfo.com website:
(StoptheMUD is very excited to see the ATA take a stand against VW’s shoot-the-gap commercial.)
Outrageous driving is now celebrated in a TV commercial. How special. Volkswagen has a commercial with three people in a new VW, two men in the front seats and one hysterical female in the back. I didn’t pay any attention to the commercial until the woman started SCREAMING, “SHOOT THE GAP, SHOOT THE GAP.”
She wanted the driver to maneuver the vehicle so the car would drive between two large semi trailer trucks at high speed on a busy highway. She wouldn’t stop screaming until he did. I couldn’t believe a car company would create such a commercial. It was beyond comprehension. Is this anthropological evidence that unsafe behaviors are a routine part of our driving culture now?
Now any of us driving highways with trucks are going to have to watch out for idiots looking for a gap to shoot. My guess is that truck drivers won’t be too happy with what we should call the Volkswagen Gap Maneuver. As an advocate of safer driving I see the commercial as grossly irresponsible.
It is not funny. It certainly didn’t sell me on Volkswagen.
Thanks to our reader “The Human Car” from Baltimore Spokes we have the video! The dealership mentioned appears to be in Pennsylvania.
Stop the MUD is on Twitter. You can read our tweets on the Tweet tab above. StoptheMUD follows a number of very good traffic safety citizens. These are our #FollowFriday twitterers for April 16, 2010:
@SafeDriver Probably THE best Safe Driving blogger out there!
A TV commercial by Victoria’s Transport Accident Commission (Australia) warning drivers of the real dangers of driving while distracted – here, it includes a child distracting their mother, changing CDs and texting a message on a mobile phone. First shown on 15 May 2007.
[Ed note: Very effective commercial. Be sure to see the end.]
Downloading is available from http://www.tacsafety.com.au/jsp/conte…