Posts Tagged ‘car commercials’
Today, October 4, 2010 I watched a pair of Volvo car commercials on the TNT HD Network.. At the start of the first involving two cars a brief message displayed at the bottom of the screen admonishing viewers not to try the depicted risky driving as it was done by professional drivers. The next thing you see is a very brief (subliminal?) black screen and the words, “There is more to life than playing it safe.” Where did that come from?
The next commercial encouraged viewers to go to naughtyvolvo.com. This takes you to Volvo’s website where you can learn about the Naughty Volvo 560.
Perhaps a driving safety message from the company that promotes safe cars is just not sexy enough for its advertising. You think? Certainly it must be for Volvo that driving safety must be “as naughty as you want it.”