Stop the Maryland Unsafe Driver

If you can get past the myth of driving as an unavoidable rite of passage, you have to hand it to Subaru on this one. Based on the YouTube comments, it’s pulling a lot of heartstrings. And the emphasis, at least, is on safety (albeit for those inside the Subaru). Contrast that with the current campaign from fellow March Madness sponsor Dodge, featuring commercials like the one after the jump.

via Streetsblog New York City » Ad Nauseam Double Feature: Safe Subaru vs. Deadly Dodge.

(Well maybe. It’s just marketing. I owned a 1984 Subaru wagon and will never own another Subaru based on that experience. I gave the commercial an incredulous, “Huh?”  I’m just saying. Cute commercial. Could have worked for any brand. )

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